Frequently Asked Questions

Q: What is the SEMA Online Marketing Conference (OMC)?

A: It is a single-day conference for the automotive aftermarket that will take the mystery out of online marketing and provide you with valuable tools to best optimize your company’s online messages and reach. It will provide sessions on search-engine optimization (SEO), search-engine marketing (SEM), landing-page optimization, local search, pay-per-click (PPC), keywords, social media, forums and blogs, video and more. Two tracks will be offered to provide the beginner and the more advanced an opportunity to gain valuable knowledge on one of the most critical topics affecting their business.

Q: What does my registration fee cover?

A: It will provide you with a full-day of valuable sessions and lunch.

Q: Does the fee cover my cost to attend the SEMA Show?

A: No. Your admission to the SEMA Show is a separate fee. Please note that early SEMA Show registration is $25 per person, while any SEMA Show registration after October 17, 2010, will be $75 per person. Click here to register.

Q: Are there any age limits?

A: The SEMA Online Marketing Conference is open to anyone employed in the automotive aftermarket industry who is 18 years of age or older.

Q: If I register, then discover that I can’t attend the conference, what is your refund policy?

A: To receive a full conference registration refund SEMA must receive your cancellation in writing by close of business (5:00 p.m. PST), Friday, October 15. Any cancellations received after 5:00 p.m. PST, Friday, October 15 are subject to 100% cancellation fee (full conference registration cost).

Q: Is SEMA offering any travel packages to the OMC/SEMA Show?

A: SEMA has worked with airlines and local hotels to obtain specials for those attending the SEMA Show. These offers can be found on our website,

Q: Are there other educational conferences going on during the week of the SEMA Show that I might take advantage of?

A: Yes, additional information regarding SEMA Show Education Days, Society of Collision Repair Specialists (SCRS) Repairer Driven Education and Dealer Day information are all posted on

Q: How do I register?

A: You must register for the SEMA Show before you can register for the Online Marketing Conference. Click here to complete the registration form .