Session Descriptions

EBAY KEYNOTE 8:00 am
Keynote will be held at the Las Vegas Hilton

Learn how to avoid the 7 most common and deadly landing pages sins in this fast-paced and entertaining session with noted conversion expert and bestselling author Tim Ash. Once you are armed with his landing page framework, you can apply these techniques to your own landing pages to quickly boost conversions and profits.

Mobile sites are no longer optional – they are essential to your sales and marketing strategy. This session will focus on best practices to consider when building a mobile experience. In this session you will learn:

- Mobile Design Best Practices
- How to leverage your ongoing SEO
- Analytics, what to watch for
- Why mobile isn’t just a tactic, it is a strategy for customer engagement, development and retention

Join conversion expert and bestselling author Tim Ash as he pulls up attendees’ landing pages live (with attendees’ permission!) and gives immediate feedback on how to increase conversions and improve web pages.

Join noted author, blogger and writer, Simon Salt, as he gives a high level overview of the trends in mobile and location based marketing. He’ll discuss photo-sharing applications and their use in branding, location sharing applications and what will be happening in 2012 with QR codes, near-field communication and more. Don’t miss this insightful session!

If your Facebook fans aren’t engaged on your page, you’re wasting precious time and energy. If you aren’t getting the results you had hoped for on Facebook, this session will get moving in the right direction. Here’s what you’ll learn:

- How to get your fans to comment more and share your content with their friends and networks
- How to create a plan of action to consistently attract quality customers who are genuinely interested in what you have to offer
- 3 proven strategies to use high-value content and engaging interactions to turn lukewarm Fans into raving, repeat customers

Video can be critical in generating traffic for your site. In this session you will learn:

- Recent trends that demonstrate the use of and power of website video
- Best practices for publishing video on your website
- How using video on your site can improve your company’s exposure in search
- Tips on how to SEO video on your website for Google

Your search engine optimization efforts are an integral part of an online marketing plan. Learn how to increase your marketing ROI with top organic search placement. This session will focus on the fundamental tactics and strategies for successful SEO campaigns.

Customer engagement is crucial to your marketing efforts and video can help. This session will examine:

- What is video marketing and what the current trends are
- Understand the importance of video marketing and how to maximize platforms such as YouTube and Facebook
- Learn strategies to build engagement, and increase video sharing, comments, “likes,” etc…
- Review real world examples of companies who have succeeded using video marketing

The most important step to creating a successful Internet marketing campaign is setting goals. Once the goals are established, all of your efforts and results can be measured according to those goals. That is the purpose of analytics; to measure your performance and adjust based on opportunities as found in the analytics report. Today, all activity on your website can be tracked, analyzed, tested and measured for success. This session will cover analytics best practices including:

- How to cut through the clutter and get the “important” stuff
- Forget the charts and graphs – and make more money
- Lose the frustration and make your analytics work for you
- Get a crash course in setting up Google Analytics for YOUR business

We all know search engines are one of the most popular resources for consumers looking for automotive parts and accessories. What you may not know, is whether or not your search engine marketing (SEM) efforts are effectively capturing potential customers. Kent Lewis, President and Founder of Anvil Media, will provide a comprehensive overview of the latest and greatest SEM strategies and tactics, including search engine optimization (SEO), pay-per-click (PPC) advertising and conversion optimization. Local retailers, regional distributors and international manufacturers will benefit insights ranging from foundational techniques to advanced tools. From this presentation, you will be able to build out or further enhance the effectiveness of your current digital marketing efforts.

Enough with the social media warm and fuzzies! After a day of great tactical learning’s from SEMA’s fantastic lineup of speakers, you need someone to help you pull it all together, but in a way that makes business sense. You need the no-holds-barred, no “Kumbaya” truth about developing social media marketing strategies, executing them and measuring them. Jason Falls, co-author of the book No B.S. Social Media: The All-Business, No-Hype Guide To Social Media Marketing, will share his relentlessly practical business value perspective of social media marketing that focuses on achieving results. You will learn to systematically assess the seven business drivers of social media marketing, choose which is right for your business and learn to plan, execute and measure them. Join the conversation and engage all you want, but if you’re not making social media marketing about driving business, you’re wasting time and money. Falls will show you how to make social media work for your business.